BMX: la crea­ti­vi­dad si vende?">Ebay wicked sick BMX: la crea­ti­vi­dad si vende?

Tomás un pro­ducto nor­mal, como miles más, pero le das un toque dife­rente, un valor, una carga que dice algo con lo que el con­su­mi­dor se siente iden­ti­fi­cado, o algo con lo que se rie, o algo que le llama la aten­ción (Key­word: ALGO). Les traigo un genial expe­ri­mento de la gente de George Pat­ter­son Young & Rubi­cam, com­pra­ron una bici­cleta nor­mal, la subie­ron a Ebay, le pusie­ron un copy genial y vean los resul­ta­dos, un claro ejem­plo que mues­tra como la crea­ti­vi­dad mueve a las per­so­nas y obvia­mente las cajas registradoras.

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El copy del anun­cio de Ebay:

“This is a max wicked sick BMX. It’s a Reliance Boo­me­rang and it’s done heaps of maxi­mum extreme stunts. I have mostly done stunts on this bike since fore­ver. Once I did a boom gnarly stunt trick on it and a girl got preg­nant just by wat­ching my extre­me­ness to the maxxxx. Some details about sick­max BMX: Comes with everyt­hing you see inclu­ding: TOPS AS SUSPENSION REAR FORKS!! 2 x wheels 1 x seat I will even thrown my sick BMXing name for FREE — Wicked Styx. Has minor sur­face rust on hand­le­bars and front forks (easily remo­ved). More rust on rear forks (as shown in pics). Tyres hold air but are pretty old. Basi­ca­lly, it’s an old BMX, but it’s rad­ness is still 100% in tact. Tri­cks I have done on this BMX: Endos — 234. Sick Whee­lies — 687. Skids — 143,000. Bunny Hops — 2 (my brot­her dared me to do them, which I did because I’m Rad to the power of Sick). Fli­pouts — 28. Basi­ca­lly if you buy this bike you will ins­tantly become a mem­ber to every club that was ever inven­ted, world­wide, because you will be awe­some. Pick up from Rich­mond in Mel­bourne. Throw your hands in the air like you just don’t mind.”

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Via: Gee­ko­lo­gie